4/2021 – 1/2023: I held the position of “Graphic design Lead” at Moonbug’s Little Angel.

Achievements:

• Recruited, trained and managed a team of 8 designers for Moonbug.
  The team was solely and fully in charge of the production of all of the 2d assets for the Moonbug channels: “Little Angel” & “Little World”, main and international, among others, for marketing purposes, with a focus on Youtube video thumbnails as a direct marketing tool aimed at children of age range 2-6.
• Conceptualization: to create concepts of unique scenes, and develop them through 2d and/or 3d manipulation, to encompass the narrative of the video and adhere to proprietary criteria, the YouTube guidelines and key quality factors (such as visibility at all sizes, strong easily-interpreted and age-appropriate actions, emotions and situations and quality of graphics) while utilizing visual and psychological elements and triggers to maximize clicks/views.
• Art direction: to create situational concepts, express them in sketches and confer with the distribution manager as to which concepts to develop and/or oversee the development by the team members.
• Personally created over 1200 design assets
• Conducted frequent statistical analysis of the effectiveness of concepts, triggers and visual elements.
• The work done by the team yielded millions of views, helped reach the 1.5 Billion monthly views mark, and a CTR standard of upward of 15% was maintained.
• The following are slides that outline our process, & they feature some of the design work that I have personally done.